Search Engine Optimization

Search Engine Optimization

What Is Search Engine Optimization (SEO)?

SEO is the art of getting pages of your website listed for specific search terms on the three biggest search engines (Google, Yahoo and Bing).  It’s an art because there is not an exact formula to follow to get good results.  A variety of factors have to be considered and what works for one website, may not work for another.

There are many factors which can impact your website’s popularity (or page rank) on a given search engine.

  • Title and description of each page of your site
  • Specific content on each page in regards to desired search terms
  • Overall construction of the website and speed that the page loads (site structure and performance)
  • Quality and quantity of external websites that link to your site (inbound links)
  • Other key content that Google looks for when indexing your site

Optimizing these factors helps to boost your pages relevance which gives the search engines confidence in your website to deliver the content that is being searched for.

The SEO Process

Before we begin optimization of your site, we will analyze your industry to determine the most lucrative keywords. The search terms that are used most often and are used by people who are hungry to buy what you offer.  We will then do an analysis to see how well you are ranked for those terms.  We will evaluate your website to determine any problem areas.  We will also determine how strong your inbound linking is and your websites overall score considering all these factors.

Once we have this baseline information, we will construct a battle plan to follow over the next several months.  During that time we will be monitoring your rankings to see the impact these changes are making and make appropriate adjustments.  We will then analyze your rankings on a monthly basis to make sure your business remains at the top of the search results.

For most of our clients, it’s not a question of will we get your business the top ranking.  It’s just a matter of when.