Evaluation and Reporting

The statistics from your website is a goldmine of information when you know where to look. If you are not tracking your website’s statistics, you need to be ASAP. When analyzed properly, this data can be used to locate missed opportunities and increase revenue. Here’s a quick list of things you can learn from your website traffic data:

• Which pages your customers love?
• Which pages make them leave?
• Which traffic sources convert the best?
• Which convert the worst?
• Which search terms and PPC traffic earns you the most revenue?
• Which PPC traffic is wasting your money?
• What search terms are you missing out on?
• What cities or areas of town does your highest revenue come from?
• Which areas remain untapped?