Pay-Per-Click Advertising

What Is Pay-Pay-Click Advertising?

Pay Per Click ads are the listings you see at the top of the search results page and along to the right side. You will usually see the words “Sponsered Links” near them to help the consumer know that you paid for your ad to be there.

These ads can also appear on websites other than search engines, allowing your ad to be seen on other webpages discussing similar information relevant to your website.

If done properly, this form of advertising can be very helpful for getting found for search terms that are difficult to rank well for in the natural results. PPC can also be helpful for getting seen when your website is new and your natural SEO strategy has not had time to get you ranked for these terms yet. If you advertise your website, PPC should probably be a part of your monthly ad spend.